The Strata catalogue

What will you get better at?

Choose a real challenge at work. Build the skills, practise the decisions and put what you learn to use.

Routes: 66
Programmes: 206
Applied lessons: 1054

Strategy

13 routes

Choose and execute a strategy2 routes

Make the strategic choiceWhen resources fall short and priorities collide, separate strategy from operations, take the trade-off the situation actually forces, and turn the company goal into something your own role can carry. 1 programme · 1 step · 6 lessonsExplore route

Put the strategy into practiceWhen a strategy stalls in the field, diagnose where the failure comes from; align metrics, rewards, structure and culture with the ambidextrous organization and the congruence model, and drive the transformation through leadership. 4 programmes · 4 steps · 20 lessonsExplore route

Read the competition4 routes

Play the right competitive gameWhen a rival's move unsettles the market, read the game and the industry's attractiveness; then choose the right offensive, defensive, or new-space move. 3 programmes · 3 steps · 22 lessonsExplore route

Play the competitive gameWhen a rival's move unsettles the market, read the interaction through co-opetition; solve the equilibrium with player analysis and game theory, and change the game in your favor with commitments and price leadership. 4 programmes · 4 steps · 19 lessonsExplore route

Develop a strategic view of competitionWhen opportunities multiply, pin down where you compete, how you win, and which trade-off you accept; keep your business model coherent as conditions change. 3 programmes · 3 steps · 12 lessonsExplore route

Compete in global marketsWhen the model that wins at home struggles abroad, diagnose the liability of foreignness; choose between deployment, development and deepening, and decide where and when to enter. 3 programmes · 3 steps · 15 lessonsExplore route

Build and defend an advantage4 routes

Build a competitive advantageWhen your profitability separates from your rivals', crack the source of the advantage with value logic; widen the wedge between willingness to pay and cost through activity analysis, and build a defensible value proposition. 3 programmes · 3 steps · 15 lessonsExplore route

Make your advantage lastWhen rivals close the gap fast, test your advantage across reputation, network effects, learning, and scale; spot external pressures early and renew the defense. 3 programmes · 3 steps · 12 lessonsExplore route

Spot the external sources of competitive advantageWhen industry profitability turns murky, work out the boundaries, the players, and the five forces; see where the pressure comes from, and choose the move that shapes industry structure in your favor. 3 programmes · 3 steps · 12 lessonsExplore route

Turn technology into competitive advantageWhen a new technology reaches the agenda, weigh the opportunity and the risk together; turn it into defensible growth through commercialization, timing, and the ecosystem position you choose. 4 programmes · 4 steps · 16 lessonsExplore route

Manage the corporate portfolio3 routes

Design the corporate strategyWhen a scope decision reaches the multibusiness firm's agenda, probe the gains with the better-off test; choose the right governance form and capture the created value through the organization. 3 programmes · 3 steps · 15 lessonsExplore route

Develop the corporate strategyWhen the corporate direction is scattered, set the mission as a strategic boundary; keep vision and values alive in decisions, the employee experience and the brand promise. 3 programmes · 3 steps · 12 lessonsExplore route

Align ownership and managementWhen ownership power, executive incentives or investor confidence pull against each other, align the board, the audit, disclosure and minority protection inside one governance system. 2 programmes · 2 steps · 8 lessonsExplore route

Decision making

4 routes

Sharpen your own judgment3 routes

Understand how individuals decideTell apart the three schools of thought behind a decision: the analysis that breaks it into steps, the bias research that shows where judgment slips, and the conditions where simple rules work. Know which one to reach for and when. 2 programmes · 2 steps · 10 lessonsExplore route

Manage your biases, think more clearlyWhen bias narrows your decision, widen the futures, the objectives, and the options; protect your judgment with estimate ranges and triggers. 3 programmes · 3 steps · 15 lessonsExplore route

Decide better under uncertaintyUnder uncertainty and time pressure, set the scope of the decision, compare the options against criteria you chose in advance, and make a call you can still defend a quarter later. 4 programmes · 4 steps · 20 lessonsExplore route

Reach a decision as a team1 routes

Align the team's decisionsWhen information silos and conformity pressure weaken a critical choice, make the differing expertise visible, structure the dissent, and build an accountable decision discipline. 3 programmes · 3 steps · 14 lessonsExplore route

Marketing

17 routes

Position the brand3 routes

Build and manage a strong brandWhen the brand turns inconsistent, unite culture, identity, and portfolio decisions behind one promise; build, grow, and defend brand equity. 4 programmes · 4 steps · 38 lessonsExplore route

Take a clear position in the mindWhen price pressure or perception drift sets in, diagnose the position with the Three Cs, choose a clear value space, and reposition the brand. 3 programmes · 3 steps · 28 lessonsExplore route

Segment the market and target the right customerWhen the market starts to look the same to everyone, build segments that mean something, test how attractive each one is, and target the right customer ethically. 3 programmes · 3 steps · 13 lessonsExplore route

Grow customer value4 routes

Read and steer the consumer decisionWhen buying behavior shifts, work out the decision frames, the journey, and the decision-making unit; then place your intervention at the right moment. 3 programmes · 3 steps · 20 lessonsExplore route

Create and measure customer valueWhen a customer questions the price, make the economic, functional, experiential, and social value visible; measure it and tie it to a value-based pricing decision. 3 programmes · 3 steps · 20 lessonsExplore route

Build a customer-centric organizationWhen different units promise the customer different things, bring insight, culture, service and innovation together into one customer-centric operating system. 3 programmes · 3 steps · 19 lessonsExplore route

Manage the customer as an investmentWhen budget goes to whoever shouts loudest, value the customer over their lifetime, spend against that value to acquire and retain, and grow what the base is worth. 3 programmes · 3 steps · 22 lessonsExplore route

Build the marketing strategy3 routes

Build a marketing strategy end to endWhen the plan is a list of tactics with no logic holding it together, read the five Cs, choose who you are for and what you stand for, then set the mix that delivers it. 3 programmes · 3 steps · 22 lessonsExplore route

Take your brand into global marketsWhen you enter a new country, weigh how attractive the market is against what local research tells you, and strike the balance between standardizing and adapting. 3 programmes · 3 steps · 18 lessonsExplore route

Ground marketing decisions in evidenceWhen the data is thin or contradictory, pick the method that fits, then turn preference into decision-ready evidence with experiments, qualitative work, surveys and conjoint. 4 programmes · 4 steps · 25 lessonsExplore route

Manage product and price2 routes

Design the product portfolio end to endWhen the portfolio grows complicated, manage the product mix, the line depth and the design decisions together with the life cycle, cannibalization and what the brand carries. 3 programmes · 3 steps · 14 lessonsExplore route

Build a value-based pricing strategyWhen costs rise or price comes under pressure, measure customer value and sensitivity; design the price segment by segment and read its effect on profit before you move. 4 programmes · 4 steps · 26 lessonsExplore route

Turn demand into sales5 routes

Build and align the distribution channelWhen growth calls for new channels, design the value chain, manage channel conflict, and align the physical and digital routes to market. 3 programmes · 3 steps · 19 lessonsExplore route

Build and manage the sales forceWhen selling effort and strategy pull apart, size and structure the force against the work, define what the salesperson owns, then hire, pay and train to match. 3 programmes · 3 steps · 14 lessonsExplore route

Create and sell value in B2BWhen the sales cycle is long and the decision makers are many, read the B2B buyer, build the value proposition, and align the go-to-market plan. 3 programmes · 3 steps · 31 lessonsExplore route

Run digital marketing end to endWhen the return on digital spending stays unclear, run advertising, content, social and mobile channels and their measurement as one acquisition and personalization system. 3 programmes · 3 steps · 25 lessonsExplore route

Design marketing communications that workWhen spend rises and nothing moves, fix the intent before the execution: name the mission and the market, choose the message and the media, then measure what the money bought. 3 programmes · 3 steps · 17 lessonsExplore route

Entrepreneurship

11 routes

Start and grow a venture3 routes

Lead like an entrepreneurAt the head of an uncertain opportunity, hold the promoter and the trustee roles in balance; diagnose which category the opportunity belongs to, take the life cycle decisions on time, and build the discovery skills into your organization. 3 programmes · 3 steps · 15 lessonsExplore route

Test your assumptions with experimentsWhen demand is uncertain and the pressure to invest big arrives, turn the vision into falsifiable hypotheses; design the cheapest MVP test, read the results against your biases, and make the persevere, pivot, or perish call with data. 3 programmes · 3 steps · 15 lessonsExplore route

Build your team and your ecosystemWhen you are no longer enough on your own, structure the founding team along relationships, roles and rewards; choose boards, advisers and accelerators deliberately, find the ecosystem catalysts, and set the negotiation and the legal structure in the venture's favor. 3 programmes · 3 steps · 15 lessonsExplore route

Face the investor2 routes

Build the business plan and pitch itWhen you have to explain the idea to an investor, a partner or your team, turn the business model into a plan and a pitch; build the forecast from stated assumptions, work the eleven-slide deck, and judge it from the investor's side of the table. 3 programmes · 3 steps · 15 lessonsExplore route

Finance your ventureWhen you need the right capital before the cash runs out, read the financing need off the business model; choose among angels, venture capital and strategic investors, master the valuation and cap table arithmetic, and negotiate the convertible structures. 4 programmes · 4 steps · 20 lessonsExplore route

Validate the opportunity, win the first sale2 routes

Spot the opportunity, design a venture you can testWhen a scattered idea or a signal of change lands in front of you, separate out the customer problem, make the assumptions visible, and design a business model you can test. 3 programmes · 3 steps · 15 lessonsExplore route

Win the first customer and build the sales systemWhen your first sales stay scattered, choose the right customer, run sales conversations that teach you something, and build a repeatable way into the market. 3 programmes · 3 steps · 15 lessonsExplore route

Manage growth and innovation2 routes

Lead high growthWhen demand climbs fast, avoid the traps of premature scaling, rank your growth options, and build the organization without losing speed. 3 programmes · 3 steps · 15 lessonsExplore route

Lead breakthrough innovation inside the companyWhen the core business demands today's results and new opportunities keep disappearing, protect the innovation portfolio, fund the experiments, and move what works into growth. 3 programmes · 3 steps · 15 lessonsExplore route

Build the investor partnership1 routes

Build the investor partnershipWhen outside capital comes onto the agenda, understand how a fund makes its money, tie the size of your round to the milestones it buys, read a term sheet for its economics rather than its headline price, and design the exit before you need it. 4 programmes · 4 steps · 20 lessonsExplore route

Build a global venture1 routes

Design the global ventureWhen the opportunity spans more than one country, name what you are actually globalizing, measure how much of the work has to be rebuilt locally, tie the location decision to data, and design the partnerships that hold a cross-border operation together. 4 programmes · 4 steps · 20 lessonsExplore route

Finance

8 routes

Value an investment3 routes

Calculate money's value across timeWhen a payment or collection date moves, place the cash flow on a timeline; compute the effect of interest, level payments, and long horizons in one present-value model. 3 programmes · 3 steps · 12 lessonsExplore route

Choose the capital investmentWhen investment options compete, build the incremental cash flow, then use NPV, IRR, a risk-matched discount rate and the capital constraint together to defend how the money is allocated. 4 programmes · 4 steps · 16 lessonsExplore route

Create value under uncertaintyWhen uncertainty changes what a decision is worth, price the flexibility itself, using payoffs, volatility, contract terms and financing risk to make the sturdier choice. 3 programmes · 3 steps · 12 lessonsExplore route

Measure risk and return3 routes

Measure return and riskWhen investment performance is uncertain, compute the return distribution, the volatility and the co-movement, and tell apart which risk diversification actually reduces. 3 programmes · 3 steps · 12 lessonsExplore route

Build the portfolio with its riskWhen assets each look good on their own, identify the efficient portfolio; use the risk-free asset and systematic risk pricing to build the mix that fits the target risk. 3 programmes · 3 steps · 12 lessonsExplore route

Value bonds and manage interest rate riskWhen rates or the credit outlook move, price the bond's cash flows, then manage portfolio risk through the yield, the duration, the yield curve and the spread. 3 programmes · 3 steps · 12 lessonsExplore route

Fund the company1 routes

Design the financing structureWhen a growth investment needs funding, compute the cost of capital, then build a structure that holds using the WACC, the tax shield, the debt level and the signal the choice sends. 3 programmes · 3 steps · 12 lessonsExplore route

Run a merger or acquisition1 routes

Value and run the acquisitionWhen a purchase must prove it creates value, build the case for the target, set the price ceiling from the gains the combination produces, then manage structure, closing and integration risk. 3 programmes · 3 steps · 12 lessonsExplore route

Accounting

7 routes

Build the accounting foundation1 routes

Build the accounting logic and read the balance sheetWhen you need to explain a transaction's effect on the business, set up the accounting equation; read the balance sheet with confidence through accrual, account, and classification logic. 3 programmes · 3 steps · 12 lessonsExplore route

Measure asset value1 routes

Separate asset value from expenseWhen you have to judge the future value of an expenditure, measure receivables, inventory, and investment correctly; defend the expense, depreciation, and impairment call. 3 programmes · 3 steps · 12 lessonsExplore route

Diagnose performance1 routes

Diagnose financial performanceWhen a debate opens over profitability, liquidity, or valuation, read the ratios and the cash cycle together; make the risk inside fair value assumptions visible. 3 programmes · 3 steps · 12 lessonsExplore route

Read revenue and cash1 routes

Read the quality of revenue and cashWhen you weigh a growth or profitability claim, reconcile the income statement with the cash flow; defend which period revenue belongs to through the contract, the returns, and the transfer of control. 3 programmes · 3 steps · 12 lessonsExplore route

Manage debt and equity1 routes

Manage the debt and equity structureWhen you decide on borrowing, a warranty, a return, or a shareholder transaction, manage the obligation's measurement, its effective cost, and its equity effect within one financial position. 4 programmes · 4 steps · 16 lessonsExplore route

Judge value and reporting trust2 routes

Tie value to earningsWhen a debate opens over what the company is worth, build the peer multiples, the abnormal earnings and the terminal assumptions together, and test the tension between growth and the cost of capital in the open. 3 programmes · 3 steps · 12 lessonsExplore route

Judge how far to trust the reportingWhen you have to question how reliable financial information is, map the standard setter, regulator, audit, and board roles; make the governance gap visible through control signals. 3 programmes · 3 steps · 12 lessonsExplore route

Leadership

6 routes

Build and lead teams3 routes

Design and lead the teamWhen a team looks busy but produces no result, diagnose its effectiveness against three tests, rebuild its purpose and composition, then manage the process with the right move at the right time. 3 programmes · 3 steps · 12 lessonsExplore route

Close the distance on a global teamWhen silence and misunderstanding grow on a dispersed team, read where the social distance comes from, build the shared language and the process, and construct trust outside the conventional routes to it. 3 programmes · 3 steps · 12 lessonsExplore route

Manage differencesWhen representation rises and the promotion table does not move, read the conditions under which diversity pays off, make differences discussable, and change how work is assigned and who gets sponsored. 3 programmes · 3 steps · 12 lessonsExplore route

Drive change and negotiation2 routes

Design and deliver the changeWhen change is needed but the starting point is unclear, separate the performance gap from the opportunity gap, choose scope and timing, then build adoption and measure the impact. 3 programmes · 3 steps · 12 lessonsExplore route

Manage the negotiationWhen you sit down without knowing where your power comes from, compute the bargaining zone, grow the value by multiplying the issues, and manage hard and multiparty tables. 3 programmes · 3 steps · 12 lessonsExplore route

Grow into the manager role1 routes

Step into management and manage your careerMoving from specialist to manager, get the role right, choose the stretch assignment on relevance and visibility, and build your developmental network and your ethical judgment. 3 programmes · 3 steps · 12 lessonsExplore route

Learn. Apply. Show your progress.

Each route starts with an outcome at work. Every step is a programme, and Learn shows your next lesson. Plus and Pro members can create a verifiable Stratify certificate after completing a route.

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