Marketing
Segment the market and target the right customer
When the market starts to look the same to everyone, build segments that mean something, test how attractive each one is, and target the right customer ethically.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Segmentation fundamentals
4 lessons · ≈3 hours
- Programme 02
How to segment: who, what, why
4 lessons · ≈3 hours
- Programme 03
Targeting, ethics and strategy
5 lessons · ≈3 hours