Marketing
Build and align the distribution channel
When growth calls for new channels, design the value chain, manage channel conflict, and align the physical and digital routes to market.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Channels of distribution: foundations and stewardship
7 lessons · ≈3 hours
- Programme 02
Designing the channel value chain
6 lessons · ≈4 hours
- Programme 03
Channel alignment, power, and multiple channels
6 lessons · ≈4 hours