Marketing
Take a clear position in the mind
When price pressure or perception drift sets in, diagnose the position with the Three Cs, choose a clear value space, and reposition the brand.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Brand positioning: mental real estate
8 lessons · ≈3 hours
- Programme 02
The Three Cs model: positioning by analysis
11 lessons · ≈4 hours
- Programme 03
Repositioning and rule-breaking positions
9 lessons · ≈4 hours