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Marketing

Take your brand into global markets

When you enter a new country, weigh how attractive the market is against what local research tells you, and strike the balance between standardizing and adapting.

3 steps · 18 lessons · ≈9 hours

Start in the app Explore programmes
Take your brand into global markets route graphic

Your learning route

The programme order

Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.

Plus and Pro members can create a verifiable Stratify certificate when the route is complete.

  1. Programme 01

    Going global

    6 lessons · ≈3 hours

  2. Programme 02

    Global market research and strategy

    4 lessons · ≈3 hours

  3. Programme 03

    The global marketing mix

    8 lessons · ≈3 hours