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Marketing

Build and manage a strong brand

When the brand turns inconsistent, unite culture, identity, and portfolio decisions behind one promise; build, grow, and defend brand equity.

4 steps · 38 lessons · ≈13 hours

Start in the app Explore programmes
Build and manage a strong brand route graphic

Your learning route

The programme order

Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.

Plus and Pro members can create a verifiable Stratify certificate when the route is complete.

  1. Programme 01

    Brand power: from culture to value

    10 lessons · ≈3 hours

  2. Programme 02

    Brand building: from identity to community

    11 lessons · ≈4 hours

  3. Programme 03

    Brand strategy: growing, defending, pruning

    11 lessons · ≈4 hours

  4. Programme 04

    Your personal brand

    6 lessons · ≈2 hours