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Marketing

Create and measure customer value

When a customer questions the price, make the economic, functional, experiential, and social value visible; measure it and tie it to a value-based pricing decision.

3 steps · 20 lessons · ≈9 hours

Start in the app Explore programmes
Create and measure customer value route graphic

Your learning route

The programme order

Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.

Plus and Pro members can create a verifiable Stratify certificate when the route is complete.

  1. Programme 01

    Economic and functional value

    7 lessons · ≈3 hours

  2. Programme 02

    Experiential value and service quality

    7 lessons · ≈3 hours

  3. Programme 03

    Create social value in a networked market

    6 lessons · ≈3 hours