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Marketing

Build a marketing strategy end to end

When the plan is a list of tactics with no logic holding it together, read the five Cs, choose who you are for and what you stand for, then set the mix that delivers it.

3 steps · 22 lessons · ≈10 hours

Start in the app Explore programmes
Build a marketing strategy end to end route graphic

Your learning route

The programme order

Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.

Plus and Pro members can create a verifiable Stratify certificate when the route is complete.

  1. Programme 01

    Marketing strategy and the five Cs

    6 lessons · ≈3 hours

  2. Programme 02

    Segmenting, targeting and positioning

    6 lessons · ≈3 hours

  3. Programme 03

    The action plan: the marketing mix

    10 lessons · ≈4 hours