Strategy
Build a competitive advantage
When your profitability separates from your rivals', crack the source of the advantage with value logic; widen the wedge between willingness to pay and cost through activity analysis, and build a defensible value proposition.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Value creation and added value
5 lessons · ≈3 hours
- Programme 02
Activity analysis: cost and willingness to pay
5 lessons · ≈3 hours
- Programme 03
Strategy options and the value proposition
5 lessons · ≈3 hours