Marketing
Read and steer the consumer decision
When buying behavior shifts, work out the decision frames, the journey, and the decision-making unit; then place your intervention at the right moment.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Reading the consumer decision: four frames
7 lessons · ≈3 hours
- Programme 02
The buying journey and the decision-making unit
7 lessons · ≈3 hours
- Programme 03
Steering the decision: the Propecia case and changing forces
6 lessons · ≈3 hours